Essential guide to marketing planning

Author By : Marian Burk Wood
Genres : 2016, Marketing
Publisher : Pearson
ISBN-10 : 1292117524
Pages :
Chapters :
Publish Date : January 12, 2017
File Type : PDF
Language : English

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Quick Overview

To compete with today’s global marketplace, there is need to do creative and effective planning that could meet the rapidly changing needs, uncertain economic circumstances. This second edition provides the step by step guide for the effective planning. It includes the real life examples, latest marketing ideas and detailed sample plan, so that learners could have the clear idea about marketing planning.

Along with the theoretical part it also offers the practical guidance so that you could prepare and present the great marketing plan.  This book is perfect solution and guide for the readers that wants to have in-depth practical and theoretical knowledge to come up with the effective marketing plan so that financial, marketing and societal objective of the company can be attained.

It provides insights of marketing planning so that you can understand what is planning and what is its importance along with all the core concepts needed for the planning process?