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Exploring Strategy Text and Cases

Author By : Gerry Johnson and Patrick Regner
Genres : 2010, Management
Publisher : Financial Times Management
ISBN-10 : 0273744534
Pages :
Chapters :
Publish Date : December 3, 2010
File Type : PDF
Language : English
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Book download read PDF 24 Jan, 2017
Quick Overview

The prime aim of this book is to give the comprehensive understanding of the techniques and issues of the strategy. It includes the hot topics in cutting edge issues like competition, corporate governance, entrepreneurship, innovation and strategy for practice.

Author has raised the text with included thinking differently sections to access the novel and distinctive views on the core principles in strategy. It provides the essential orientation to strategy for the managers of present and future.

Even in the book, big questions about organizations like how they grow, how they innovate and face challenges and changes has been raised, taken from the entrepreneurial start- ups to multinationals, charities to government agencies.

It gives the clear understanding of the key concepts and tools of the strategic management with the relevant hot topics. Even the case studies are included in the book, about the world famous organizations such as Apple, Manchester United Fc, H&M and Ryanair for the depth understanding of concepts.

 

 

 

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