Strategic Communications for School Leaders
This book is written after years of work based on the experiences to raise the importance of communication for the leadership in schools. It has main focus on the communication process that why it is essential for school leadership and how it can be executed well to make it primary need for the leadership in schools.
So in this book insights and essential skills for understanding the primary role of communication are included for the students. Even it provide them guidance that how they can win the trust of public and can execute their communication for the effective leadership. Even it make the students understand about the scarce resources and how to use them optimally for the skeptical public.
For ruling the audiences various topics have been included in the book like understanding the audience and what are their information channels along with the aligning the messages of school leaders. Even it put light on the educational goals and values, telling stories with examples, how to deliver credible and honest messages using the technology appropriately and wisely to fulfill the communication goal.